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For Marketing Managers. What can we help you accomplish? Connect with your audience: Wiley can help you promote a diverse portfolio of high-quality content through engaged networks of targeted professionals. It means you can position your products and services with both broad and niche communities – building on the strength of Wiley’s reputation and direct access to key opinion leaders

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Marketing Management takes an integrated business perspective suited to any industry, placing your marketing role alongside strategy and finance at the heart of a business. You will learn to co-create value with your customers, then capture and communicate that value innovatively.

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7 Excellent Productivity Tools for Marketing Managers. Patrick Whatman. Coordinating any team can be a challenge. You have a collection of distinct individuals with different personalities, priorities, and timetables. You also have a responsibility to deliver your team’s work on time, and to the highest possible standard. That’s not just going to happen by chance. To do this well, you need

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Publication Date: July 31, 2014. This non-technical note for marketing professionals (and those in training) explores the value of setting performance goals when developing marketing plans.

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Managers have become a very powerful and respected group in modern society. This is because the senior managers of companies take decisions that affect the lives of a large number of people. For example, if the managers of Reliance Industries Limited decide to expand pro-duction it will create job for thousands of people. Managers also help to improve the social life of the public and the

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